About Us

Original Thought

Born in early 2000’s in the Lower East Side of New York City, Native Theory has been a creative entity since its inception.

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Still creative to the core, our mission is to help brands efficiently achieve better results throughout today’s digital landscape.

We started out as a indy house music label, using our collective skills and experience to press vinyl and throw SOHO loft parties in order to promote the electronic DJ culture.

Since then, Native Theory has evolved into an international digital strategy firm with offices in Medellin, Colombia and Brooklyn, NY.

Years ago, our founders, Joseph Rivera and Geoff Sheerar, saw the opportunity to offer a far better experience to business owners and brand managers who needed solid, consistent service provided to help make their online resources work effectively as possible.

Our broad swath of solutions are dynamic and flexible. We offer customized comprehensive packages that include everything from design and development, to marketing and optimization.

Meet the Team

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Joseph Rivera

Founder, Strategy & Design
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Geoff Sheerar

Strategy & Content
Based in Brooklyn, NY, Geoff has over ten years experience of helping brands and advising business owners to achieve higher levels of success.
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Michael Giaimo

Development
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Mauricio Rojas

Founder, Strategy & Design
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