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Digital Strategy & Design Blog

Insights from the Trenches

We are always working diligently to pass along valuable information about the ever-shifting digital landscape.

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The Key Principles for an Effective Content Strategy

What is Content Marketing and Why is a Content Strategy Valuable? Content marketing is the deliberate communication between an organization and its targeted audience to meet specific marketing goals. It is arguably the most genuine and cost-effective way to connect with your most valuable markets, and it can take many forms. Standard forms include blog …

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FAQ: Does a website really need a strategy for ongoing care post-launch?

Congratulations on launching your website You’re a business that has decided to step up your online game and invest in a new website.  You do your homework and are reminded that your website is one of the last remaining corners of the internet where you design the rules of engagement with your visitors. You find …

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Target Client Profiles – Defining & Understanding Your Ideal Customers for Better Results

What is a Target Client Profile? (and what isn’t) The success of your organization is fueled by those whom you serve, and how well you understand your target market directly impacts that success. Among the many methods for better understanding who your ideal customer is, we believe that target client profiles are one of the …

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The 5 Steps for Thoughtful Website Design and Development

Your website is one of the last remaining corners of the internet where you design the rules of engagement with your visitors

Raise Visibility and Improve Brand Image with Local SEO

Don’t leave opportunity on the table, here’s how to create your own simple content marketing system and stick to it.

Online Course Recommendation – Predictable Performance Training by Databox

Native Theory is a strategic consulting firm that provides value to our clients by designing sustainable processes that support growth, efficiency and accountability.  Essential in this process design is a continuous feedback loop. And essential in that feedback loop is the micro-process of collecting data and converting it into actionable analytics. This data-driven approach is embedded in all …

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Resource Recommendation – Essentialism: The Disciplined Pursuit of Less

Applicable both professionally and personally, our team found this book by Greg McKeown full of valuable ideas and themes, including how to best define genuinely fulfilling achievement, what a legit work-life balance looks like, and how to get better at the often tortuous task of saying “No”. Is it possible to be more productive with less …

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