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Geoff Sheerar

Geoff writes about ways that business owners and managers who want a better experience can be more effective and efficient. He is captivated by the idea of helping them find more success through the better utilization of solutions already in front of them.

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The Key Principles for an Effective Content Strategy

By Geoff Sheerar / September 14, 2021

What is Content Marketing and Why is a Content Strategy Valuable? Content marketing is the deliberate communication between an organization and its targeted audience to meet specific marketing goals. It is arguably the most genuine and cost-effective way to connect with your most valuable markets, and it can take many forms. Standard forms include blog […]

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Target Client Profiles – Defining & Understanding Your Ideal Customers for Better Results

By Geoff Sheerar / May 18, 2021

What is a Target Client Profile? (and what isn’t) The success of your organization is fueled by those whom you serve, and how well you understand your target market directly impacts that success. Among the many methods for better understanding who your ideal customer is, we believe that target client profiles are one of the […]

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Raise Visibility and Improve Brand Image with Local SEO

By Geoff Sheerar / March 24, 2021

Don’t leave opportunity on the table, here’s how to create your own simple content marketing system and stick to it.

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Resource Recommendation – Essentialism: The Disciplined Pursuit of Less

By Geoff Sheerar / January 20, 2021

Applicable both professionally and personally, our team found this book by Greg McKeown full of valuable ideas and themes, including how to best define genuinely fulfilling achievement, what a legit work-life balance looks like, and how to get better at the often tortuous task of saying “No”. Is it possible to be more productive with less […]

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