Geoff Sheerar

Geoff writes about ways that business owners and managers who want a better experience can be more effective and efficient. He is captivated by the idea of helping them find more success through the better utilization of solutions already in front of them.

The Long-Term Benefits of Website Maintenance

By Geoff Sheerar / May 15, 2024

Find out why website maintenance is so important for organizations to keep up consistently, as well tips on what to and how to measure the results.

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A digital landscape at night with a pathway illuminated by neon lights in cyan and magenta, leading through futuristic buildings. Digital billboards along the path show key growth strategies. The sky is a digital grid, enhancing the retro-tech vibe.

Unlocking an Organization’s Hidden Potential

By Geoff Sheerar / April 16, 2024

Through customized strategies and analysis, small businesses can develop plans to accelerate their growth trajectory and gain a step on the competition.

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Mastering the Art of Effective Email Marketing

By Geoff Sheerar / March 18, 2024

Boost open rates and drive conversions with best practices and proven strategies to help you master the art of effective email marketing.

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How to Get Started Testing AI in Your Organization

By Geoff Sheerar / May 15, 2023

As technology continues to advance at an unprecedented rate, some organizations find themselves struggling to keep up. One particular area where companies are feeling the pressure is in the realm of Artificial Intelligence (AI). AI is already revolutionizing industries, and it’s only a matter of time before it becomes a key part of any organization’s […]

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The Key Principles for an Effective Content Strategy

By Geoff Sheerar / February 12, 2023

What is Content Marketing and Why is a Content Strategy Valuable? Content marketing is the deliberate communication between an organization and its targeted audience to meet specific marketing goals. It is arguably the most genuine and cost-effective way to connect with your most valuable markets, and it can take many forms. Standard forms include blog […]

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Target Client Profiles – Defining & Understanding Your Ideal Customers for Better Results

By Geoff Sheerar / September 18, 2022

What is a Target Client Profile? (and what isn’t) The success of your organization is fueled by those whom you serve, and how well you understand your target market directly impacts that success. Among the many methods for better understanding who your ideal customer is, we believe that target client profiles are one of the […]

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Resource Recommendation – Essentialism: The Disciplined Pursuit of Less

By Geoff Sheerar / March 20, 2022

Applicable both professionally and personally, our team found this book by Greg McKeown full of valuable ideas and themes, including how to best define genuinely fulfilling achievement, what a legit work-life balance looks like, and how to get better at the often tortuous task of saying “No”. Is it possible to be more productive with less […]

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Raise Visibility & Improve Brand Image - Local SEO - Native Theory Digital

Raise Visibility and Improve Brand Image with Local SEO

By Geoff Sheerar / March 24, 2021

Don’t leave opportunity on the table, here’s how to create your own simple content marketing system and stick to it.

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