Lead generation is essential for businesses in expanding their customer base and boosting sales. Simple logic applies, by generating quality leads, businesses can increase their chances of converting sales and growing their revenue. But amongst the crowded field of digital marketing tools, how do you know which to choose to invest in to get more leads?
At Native Theory, we work across many digital services and platforms, and have found that it is a combination of tools that can best drive growth for our clients. Some of our clients see the best results from email marketing, other clients from content marketing, and still others from local search engine optimization. The needs of our clients dictate which services we prioritize into customized growth plans for them. Each tool we use within those plans has its own unique strengths.
Google Ads is one of the most powerful tools we use for our clients, regardless of what industry they are in. With highly detailed targeting and budgeting, Google Ads allows an organization to reach millions of potential customers actively searching for products and services like they offer.
Why Google Ads can fuel your lead generation strategy
Google is the most popular search engine globally, with billions of searches being conducted every day. One of the key advantages of using Google Ads for lead generation is tapping into this extensive reach. By leveraging this massive user base, businesses can tap into an enormous pool of potential customers and drive qualified leads to their websites and/or landing pages. It’s too much potential reach and exposure for most organizations to pass up.
The targeting is tight. For example, you can whittle down your targeting to very small geographic regions, only include certain demographics that best fit your offering, and segment by which users have already shown interest in other searches. It does an effective job of putting ads in front of the people with a good likelihood to convert.
Unlike traditional marketing, Google Ads can be set to appear when people are most likely to convert, ensuring that your business gets in front of the right audience at the right time. Everything from the weekly schedule to the daily budget can be specifically set so there are no surprises.
When people see Google Ads, they are in the mindset to find something specific. Compare that to advertising on social media, where the mindset is more about connecting with friends and watching kitten videos, and the advantage seems clear. Google Ads are better aligned with those people online who have a more specific intention.
One of the reasons that organizations in so many different industries drive leads from Google Ads is because of the many types of conversions that can be set up. Whether an organization wants appointments, purchases, sign-ups, phone calls, form fills, Google Ads can help drive that business.
You don’t need a big budget to advertise on Google Ads. You can configure your campaign to only run at certain times, and only spending certain amounts, so as to keep it limited as you test out how well it works for your organization.
Finally, every action taken involving any Google Ads campaign is tracked. Every click, every conversion, even every impression is counted, so you always know what’s happened.
A Word of Caution
With so many different types of campaigns, ads, and ways to configure every little thing within each component, Google Ads can get very complicated, very quickly. This is in addition to the supporting set up of landing pages and conversion points connecting the ads to your website. Without proper guidance navigating all of this, budgets can drain quickly with no tangible results and time spent can pop
Anyone managing an account has to be particularly wary because Google Ads is full of recommendations on what to do during set up and management, that do more to benefit Google making money more than the success of the campaign in question. After all, Google Ads is a business to make money for Google, that’s fair, but that means it requires careful implementation or else you could drain your budget following all their latest suggestions and product offerings.
The solution is to hire experienced professionals (like us) to set up and manage your Google Ads campaigns so you know you are protected from wasting money in your account. Someone who can show you reports of what’s happening and why. Someone who can make it clear. Someone who you can trust. Whether it is us or another entity, save money, save time, hire a pro.
Harness the power of Google Ads for your business’s lead generation strategy
Google Ads is an incredibly powerful platform for fueling your lead generation strategy. With its extensive reach, precise targeting options, and data-driven insights, Google Ads can help your organization connect with potential customers and drive qualified leads to your business in a cost-efficient way. Get an experienced professional manager to set up and run your campaigns for you, and do some tests. You may like what happens.
